Unmet Needs

A very important and interesting part of marketing is knowing what the market needs. as a marketer, i always tried to understand my target market, be it for a case study or real life marketing.

But tonight as I was walking home from my direct marketing class, I realized as a consumer my self there are a lot of needs that no brand or product has ever satisfied. and im airing these out because who knows, some great marketer just might be reading this.



1) I need a mall that closes very late at night on weekdays. it just frustrates me that after my night classes and I still feel like hanging out, I'd find no mall open to late-goers like me. The other day I was rushing to megamall because i wanted to grab a bite after my class. and my stomach hurt trying to find a decent place to have late supper. After walking past the stretch of mega B, i finally found mang inasal. ok lang. pwede na. I had no other choice.

2) I need a fast internet in the convenience of my boarding house. smart bro and globe visibility are just way way too slow for me. I am impatient when I browse the net. and you can imagine how irritated i could get when the connection.. is.. just.. too.... sloooooooooow. wifi places are nice. but.. they're making me fat and poor.


3) I need someone to talk to at night. I guess the real reason why i need 1 and 2 is that i have nothing or no one to go home to at night. My boarding house used to be my own space. my independence. but now it seems it's just a place where i sleep, eat and dump my junk. I clean it occasionally when i can't breathe anymore. I still like independence. I love it actually. But it's just not what I need now. But I don't need independence now. i need a company. I need a friend. or may be a pet would do?

nah. as if i could keep a pup there. It's just gonna make my room a lot more chaotic.